Soundings

Our Perspectives and Insights

A sequence of measurement bars, most small and even, with larger outliers clustering toward the end.

You Can Mandate AI. You Can’t Mandate Trust.

September 16, 2026

AI gives a different answer by design. Your users are reading a distribution, not an answer, and the four questions they ask decide whether adoption happens.

A long, empty conveyor belt curving through a bottling plant, with bottles bunched tightly together on the line at the far end.

Your Sprint Didn’t Get Faster. Your Batches Got Bigger.

September 8, 2026

AI made building nearly free and left the cost of ceremony and review untouched. The arithmetic forces bigger batches. That is waterfall in a sprint.

Empty chairs and a low table silhouetted in a dark room, with daylight coming through the window behind them.

AI Made Prototyping Cheap, Not the Path to Production

September 1, 2026

A prototype is a question. Production is a promise. Why AI pilots that deserved to ship still don't, and how to build production in from the first prompt.

A woman seated between two businessmen at a conference table as they shake hands over an open laptop, the negotiator in the middle who got both sides to yes.

AI Made Calling BS the Technical Product Manager’s Real Job

August 18, 2026

Calling BS was always the technical product manager’s job. AI made it the one that matters most: how to call it on engineering and the business alike.

CONTACT US

Whether you want more information or are curious

about our approach, we’re here to answer any questions.